Marketing News, New Products

Danielle Bernstein’s Apparel Brand WeWoreWhat Enters Fragrance Category with Parlux

WeWoreWant 001 is a woody gourmand inspired by the luxuries of New York City.

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By: Lianna Albrizio

Associate Editor

Danielle Bernstein, founder of fashion blog and brand apparel brand WeWoreWhat is entering the fragrance category with the launch of a new perfume with Parlux. Bernstein says the brand’s introduction of fragrance is a natural next step as WeWoreWhat seeks to transform into a lifestyle brand. The new fragrance, WeWoreWhat 001, is a woody gourmand inspired by the luxuries of New York City and captures the essence of modern elegance and style. Developed by Robertet Senior Perfumer Jerome Epin...

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